Marketing | Class 12 | Question Paper 2076 [2019] | Sub Code: 910B | National Examinations Board

marketing class 12-xii question paper 2076-2019 code-910b neb
DR Gurung
Marketing - Grade XII-Class 12
Examination - 2076 (2019)
Regular Students | Subject Code: 910 ‘B’
Time - 3 hrs
Full Marks - 80
Pass Marks - 28 (Only for partial students)
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Candidates are required to give their answers in their own words as far as practicable. The figures in the margin indicate full marks.
Group 'A' (समूह 'क')
(Very short answer questions/अति संक्षिप्त उत्तरात्मक प्रश्नहरु)

Attempt all the questions. (सबै प्रश्नको उत्तर दिनुहोस्।) [10x1=10]

1. State any two importance of marketing to the business firms. (व्यावसायिक फर्मका लागि बजारशास्त्रको कुनै दुई महत्व उल्लेख गर्नुहोस्।)

2. List out the types of market on the basis of competition. (प्रतिस्पर्धाका आधारमा बजारका प्रकारको सूची बनाउनुहोस्।)

3. Point out any two advantages of road transportation. (सडक यातायातका कुनै दुई वटा फाइदा उल्लेख गर्नुहोस्।)

4. Mention any two features of marketing environment. (बजारशास्त्र वातावरणका कुनै दुई विशेषताहरु उल्लेख गर्नुहोस्।)

5. Point out any two reasons for not branding the products. (ब्राण्डिङ् - नामाकरण नगर्नुका कुनै दुई कारणहरु उल्लेख गर्नुहोस्।)

6. What is pricing? (मूल्य निर्धारण भनेको के हो?)

7. What do you mean by consumer cooperative? (उपभोक्ता सहकारी भन्नाले के बुझ्नुहुन्छ?)

8. State the components of physical distribution. (भौतिक वितारणका तत्वहरु उल्लेख गर्नुहोस्।)
9. Point out the types of advertising. (विज्ञापनका प्रकारहरु उल्लेख गर्नुहोस्।)

10. Mention the features of internet marketing. (इन्टरनेट बजारशास्त्रका विशेषताहरु उल्लेख गर्नुहोस्।)

Group 'B' (समूह 'ख')
(Short answer questions/संक्षिप्त उत्तरात्मक प्रश्नहरु)

Attempt any five questions. (कुनै पाँच प्रश्नको उत्तर दिनुहोस्।) [5x8=40]

11. What is marketing? Explain the various business concepts of marketing. (बजारशास्त्र भनेको के हो? बजारशास्त्रका विभिन्न व्यवसायिक अवाधारणाहरु वर्णन गर्नुहोस्।) [2+6=8]

12. What is buying? Explain the various methods of buying. (खरीद भनेको के हो? खरीदका विभिन्न विधिहरु वर्णन गर्नुहोस्।) [2+6=8]

13. What is packaging? Explain the functions of packaging. (प्याकेजिङ भनेको के हो? प्याकेजिङका कार्यहरु वर्णन गर्नुहोस्।[2+6=8]

14. What do you mean by pricing? Explain its importance. (मूल्य निर्धारण भन्नाले के बुझ्नुहुन्छ? यसका महत्वहरुको व्याख्या गर्नुहोस्।) [2+6=8]

15. What is sales promotion? Explain the methods of consumer sales promotion. (विक्री प्रवर्द्दन भनेको के हो? उपभोक्ता बिक्री प्रवर्द्दनका विधिहरु वर्णन गर्नुहोस्।) [2+6=8]

16. What is industrial marketing? Explain the major problems of industrial marketing of Nepal. (औधोगिक बजारशास्त्र भनेको के हो? नेपालको औधोगिक बजारका प्रमुख समस्याहरु वर्णन गर्नुहोस्।) [2+6=8]

Group 'C' (समूह 'ग')
(Long answer questions/विस्तृत उत्तरात्मक प्रश्नहरु)

Attempt any two questions. (कुनै दुई प्रश्नको उत्तर दिनुहोस्।) [2x15=30]

17. What do you mean by buying motives? Mention its classifications with explanation. (खरीद उद्देश्य भन्नाले के बुझ्नुहुन्छ? यसका वर्गीकरण उल्लेख गरी व्याख्या गर्नुहोस्।) [5+10=15]
18. What is consumer product? Explain its type with marketing strategies. (उपभोक्ता वस्तु भनेको के हो? बजारशास्त्र रणनीतिसहित यसका प्रकारहरुको वर्णन गर्नुहोस्।) [3+12=15]

19. What is departmental store? Differentiate between departmental store and super market. (विभागीय भण्डार भनेको के हो? विभागीय भण्डार र विशाल बजार बीच भिन्नता छुट्याउनुहोस्।) [3+12=15]

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Marketing Class 12 Question Paper 2076(2019) Sub Code: 910B NEB

Marketing Class 12 Question Paper 2076(2019) Sub Code: 910B NEB

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DR Gurung
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