marketing-communication-mt4220-question-paper-internal-examination-2077-2021-shephard-college
PURBANCHAL UNIVERSITY (PU)
Marketing Communication
Internal Examination
Shephard College
Subject Code: MT-4220
Semester: Second (Final)
Program: Master In Media Technology
Level: Master
Year: 2077-2021
Full Marks: 60
Pass Marks: 24
Time: 03:00 hrs.

Also Check:

Download PDF | Development Communication (MT 4230) | Question Paper | Internal Examination 2077 (2021) | SHEPHARD COLLEGE.

Download PDF | Interactive Communication (MT 4240) | Question Paper | Internal Examination 2077 (2021) | SHEPHARD COLLEGE.

Download PDF | Managing The Media (MT 4210) | Question Paper | Internal Examination 2077 (2021) | SHEPHARD COLLEGE.

Download PDF | Marketing Communication (MT 4220) | Question Paper | Internal Examination 2077 (2021) | SHEPHARD COLLEGE.

Download PDF | International Communication (MT4250) | Exam Question Paper | 2078 (2021) | Purbanchal University (PU).

Candidates are required to give their answers in their own words as far as practicable. Figures in the margin indicate full marks.

Group 'A'

Long Answer Questions.

Attempt any three questions. (3x15=45)

1. Why modern economic sector is going to focus on digital marketing communications? Explain the Digital Marketing Strategy. (15)

2. Draw the marketing communication cycles. What is the impact of Steps to promote business? (15)

3. What is marketing cycle? Why IMC communication tools are important for marketing? (15)

4. What is relation between branding and marketing communication? Explain about brand strategy and it's important. (15)

5. What are the functions and effects of marketing communication? Explain it's economic impacts. (15)

Group 'B'

Short Question Answers.

Answer three questions. (3x5=15)

6. What is the Role of the Target Audience for executing Marketing Communications? (5)

7. What are the major functions of marketing communication? How marketing communication help to the society? (5)

8. What are key participants in marketing process? Explain. (5)

9. Write Short Notes on any TWO: (5)

a) Paid advertising.
b) Media and marketing.
c) Crisis communication plan.

Note :- If you need 2077/2021 Marketing Communication (MT 4220) Question Paper Internal Examination 2077-2021 Shephard College in PDF File, please post your email address in "Comment Box" below. :) alert-success

View the question paper of Marketing Communication (MT 4220) | Question Paper | Internal Examination 2077-2021 | Master In Media Technology | Purbanchal University (PU).

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