Fundamentals of Advertising Question Paper 2079 | BBS 4th Year | MKT-253 | MGMT - TU

Fundamentals of Advertising Question Paper 2079 BBS 4th Year MKT-253 MGMT TU.

The Fundamentals of Advertising Question Paper 2079 BBS 4th Year is an essential study resource for students enrolled in the BBS 4 Years Programme, 4th Year Management under Tribhuvan University (TU). This question paper is designed for regular students of the academic year 2079 and carries the subject code FIN-253. By reviewing the Fundamentals of Advertising Question Paper 2079 BBS 4th Year, students can gain valuable insights into the examination pattern, marking scheme, and the types of questions frequently asked in previous TU examinations. It serves as an effective guide for improving preparation strategies and boosting confidence before the final exam.

Students preparing for FIN-253 can use the Fundamentals of Advertising Question Paper 2079 BBS 4th Year to strengthen their understanding of key advertising concepts, promotional strategies, media planning, advertising ethics, and campaign management. Practicing past questions helps learners identify important topics and evaluate their readiness for the examination. Whether used for revision or self-assessment, this question paper provides a practical approach to exam preparation and supports students in achieving better academic performance in the BBS 4th Year Management program.

Fundamentals of Advertising Question Paper 2079 BBS 4th Year FIN-253 MGMT TU

Download Fundamentals of Advertising Question Paper 2079 BBS 4th Year for FIN-253 MGMT TU. Useful study material for BBS 4th Year regular students to understand exam patterns and important questions.

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So, check and Download BBS 4th Year Fundamentals of Advertising Question Papers from 2079-2082 in PDF format.

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Fundamentals of Advertising Question Paper 2079 BBS 4th Year MKT-253 MGMT TU.

TRIBHUVAN UNIVERSITY (TU)

Fundamentals of Advertising

Subject Code: MKT-253

Year: IV Year/MGMT

Program: BBS 4 Year Program

Level: Bachelor

Year: 2079-2022

Full Marks: 100
Time: 3 hrs.

Candidates are required to give their answers in their own words as far as practicable. The figures in the margin indicate full marks.

Also Check:

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✅ BBS 4th Year 2079-2022 Exam Question Papers:

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Fundamentals of Advertising (MKT-253) Question Paper 2079 | BBS 4th Year | MGMT - TU.

Fundamentals of Corporate Finance (FIN-250) Question Paper 2079 | BBS 4th Year | MGMT - TU.

Fundamentals of Investment (FIN-253) Question Paper 2079 | BBS 4th Year | MGMT - TU.

Management of Financial Institutions (FIN-255) Question Paper 2079 | BBS 4th Year | MGMT - TU.

✅ BBS 3rd Year 2079-2022 Exam Question Papers:

Business Environment and Strategy (MGT-217) Question Paper 2079 | BBS 3rd Year | MGMT - TU.

Business Law (MGT-204) Question Paper 2079 | BBS 3rd Year | MGMT - TU.

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✅ BBS 2nd Year 2079-2022 Exam Question Papers:

Business Communication (MGT-205) Question Paper 2079 | BBS 2nd Year | MGMT - TU.

Cost and Management Accounting (MGT-212) Question Paper 2079 | BBS 2nd Year | MGMT - TU.

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Organizational Behavior and HRM (MGT-223) Question Paper 2079 | BBS 2nd Year | MGMT - TU.

✅ BBS 1st Year 2079-2022 Exam Question Papers:

Business English (MGT-201) Question Paper 2079 | BBS 1st Year | MGMT - TU.

Business Statistics (MGT-202) Question Paper 2079 | BBS 1st Year | MGMT - TU.

Financial Accounting and Analysis (MGT-211) Question Paper 2079 | BBS 1st Year | MGMT - TU.

Microeconomics for Business (MGT-207) Question Paper 2079 | BBS 1st Year | MGMT - TU.

Principles of Management (MGT-213) Question Paper 2079 | BBS 1st Year | MGMT - TU.

Group 'A'

Brief Answer Questions: [10x2=20]

Attempt ALL Questions:

1. What is marketing communication?

2. Who are the key players of advertising business?

 
3. Give the meaning of advertisement layout.

4. Write the steps of visualization process.

5. Write down the full form of PACT.

6. What is media research?

7. Mention the expenses included in advertisement budgeting.

8. What is headline?

9. Write down any four slogans used in Nepalese advertising.

10. Identify any four types of outdoor media available in Nepal.

Group 'B'

Descriptive Answer Questions: [5x10=50]

Attempt FIVE Questions:

11. Define advertising. Explain the-role of advertising to society. [4+6]

12.  What is advertising agency? What are the types? [4+6]

13. What is advertising copy? Explain any five types of advertisement copy. [4+6]

14. Explain the cognitive message strategies with suitable examples. [10]

15. Discuss the concept and process of media planning. [4+6]

16. What are the factors affecting the advertising budget size? Explain. [10]

17. Give short notes on any TWO:  [5+5]

i. MECCA model of message design
ii. Media scheduling

iii. DAGMAR

Group 'C'

Analytical Answer Questions: [2x15=30]

Attempt TWO Questions:

18. "Advertising is half a business quarter a profession and quarter an art." Elaborate. [5+10]

19. What is advertising appeal? Explain the various types of advertising appeal with suitable examples. [5+10]

20. Discuss the concept and importance of advertising effectiveness testing. Also explain the areas to be tested. [5+10]

Fundamentals of Advertising Question Paper 2079 BBS 4th Year MKT-253 mgmt TU.

Download MKT-253 Fundamentals of Advertising question paper (2079–2022) for BBS 4th Year (4-Year Program) under Tribhuvan University (TU).

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