Fundamentals of Advertising Question Paper 2080 | BBS 4th Year | MKT-253 | MGMT - TU

Fundamentals of Advertising Question Paper 2080 BBS 4th Year MKT-253 MGMT TU.

The Fundamentals of Advertising Question Paper 2080 BBS 4th Year is an essential study resource for students enrolled in the BBS 4 Years Programme, 4th Year Management under Tribhuvan University (TU). Designed for regular students with subject code MKT-253, this question paper helps learners understand the examination pattern, important topics, and question distribution covered in the advertising curriculum. By reviewing the Fundamentals of Advertising Question Paper 2080 BBS 4th Year, students can evaluate their preparation level and focus on key concepts such as advertising planning, media selection, advertising appeals, budgeting, and campaign effectiveness.

Students preparing for TU examinations can use the Fundamentals of Advertising Question Paper 2080 BBS 4th Year to practice previous exam questions and improve their time-management skills. This question paper provides valuable insight into the types of theoretical and practical questions that frequently appear in examinations, making it an effective tool for revision and self-assessment. Whether you are aiming to strengthen your understanding of advertising principles or achieve better academic performance, this MKT-253 question paper serves as a reliable guide for comprehensive exam preparation.

Fundamentals of Advertising Question Paper 2080 BBS 4th Year MKT-253 TU

Download and study the Fundamentals of Advertising Question Paper 2080 BBS 4th Year for TU BBS 4 Years Programme. Get the MKT-253 Management question paper to understand exam patterns, important topics, and improve your exam preparation.

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So, check and Download BBS 4th Year Fundamentals of Advertising Question Papers from 2079-2082 in PDF format.

BBS 4th Year Fundamentals of Advertising Question Paper of the year 2082 | PDF Download.

BBS 4th Year Fundamentals of Advertising Question Paper of the year 2081 | PDF Download.

BBS 4th Year Fundamentals of Advertising Question Paper of the year 2080 | PDF Download.

BBS 4th Year Fundamentals of Advertising Question Paper of the year 2079 | PDF Download.

Fundamentals of Advertising Question Paper 2080 BBS 4th Year MKT-253 MGMT TU.

TRIBHUVAN UNIVERSITY (TU)

Fundamentals of Advertising

Subject Code: MKT-253

Year: IV Year/MGMT

Program: BBS 4 Year Program

Level: Bachelor

Year: 2080-2024

Full Marks: 100
Time: 3 hrs.

Candidates are required to give their answers in their own words as far as practicable. The figures in the margin indicate full marks.

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Group 'A'

Brief Answer Questions: [10x2=20]

Attempt ALL Questions:

1. Point out any two differences between publicity and advertising.

2. Write down the limitations of advertising.

3. Point out any five types of advertising agency.

4. What is the primary demand advertising?

5. Write down the full form of DAGMAR.

6. Give the meaning of media scheduling.

7. Mention any four examples of headlines used in Nepali advertisements.

8. What are the essentials of good appeal?

9. Point out any five factors affecting advertisement budget size.

10. Identify any four types of indoor media available in Nepal.

Group 'B'

Descriptive Answer Questions: [5x10=50]

Attempt FIVE Questions:

11. Define advertising. Explain the role of advertising in the modem business world. [4+6]

12. Explain the functions of an advertising manager. [10]

13. What is the visualization? Explain the process of visualization. [4+6]

14. Define advertisement layout. Discuss the principles of advertisement layout. [4+6]

15. Explain the conative message strategies with suitable examples. [10]

16. Give the meaning of media and also explain factors affecting media choice. [4+6]

17. Discuss the various methods of advertising appropriation. [10]

Group 'C'

Analytical Answer Questions: [2x15=30]

Attempt TWO Questions:

18. What is message design? Discuss the AIDA and HOE models and its relevance in message design. [5+10]

19. Why is appropriate use of color important in advertisements? What are the limitations of color in advertisements? Discuss. [10+5]

20. Discuss the concept of advertising effectiveness testing. Also, explain the five types of testing techniques used in advertising effectiveness testing. [5+10]

Fundamentals of Advertising Question Paper 2080 BBS 4th Year MKT-253 mgmt TU.

Download MKT-253 Fundamentals of Advertising question paper (2080–2024) for BBS 4th Year (4-Year Program) under Tribhuvan University (TU).

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