Fundamentals of Marketing (MKT-214) | Question Paper 2080 | BBS 3rd Year | MGMT - TU

fundamentals of marketing mkt-214 question paper 2080 bbs 3rd year mgmt tu
DR Gurung

Fundamentals-of-Marketing-MKT-214-Question-Paper-2080-BBS-3rd-Year-MGMT-TU

The Fundamentals of Marketing (MKT-214) | Question Paper 2080 | BBS 3rd Year | MGMT - TU is a valuable resource for Tribhuvan University students aiming to understand the exam format and key concepts of marketing. This MKT-214 question paper - Fundamentals of Marketing (MKT-214) Question Paper 2080 BBS 3rd Year MGMT - TU offers insight into essential marketing topics such as product strategy, pricing decisions, promotion mix, and market segmentation. Students of the BBS 3rd Year under MGMT - TU can use this past paper to familiarize themselves with question patterns and practice important topics to enhance their exam preparation effectively. Keywords: Fundamentals of Marketing MKT-214, Question Paper 2080, BBS 3rd Year, MGMT TU, Tribhuvan University marketing exam.

Reviewing the Fundamentals of Marketing (MKT-214) | Question Paper 2080 not only aids in exam readiness but also strengthens conceptual clarity across core marketing theories and practices. Whether you are preparing for internal assessments or the final BBS examination, this paper - Fundamentals of Marketing (MKT-214) Question Paper 2080 BBS 3rd Year MGMT - TU is aligned with the curriculum of MGMT - TU, providing strategic guidance for better performance. By analyzing this MKT-214 question set, students can anticipate commonly asked questions and improve their writing structure. Keywords: MKT-214 question paper 2080, TU BBS 3rd Year marketing, marketing fundamentals exam paper, MGMT TU old questions, Tribhuvan University BBS marketing.

So, check and Download BBS 3rd Year 2080 Fundamentals of Marketing Question Paper in PDF format.

Fundamentals of Marketing (MKT-214) Question Paper 2080 BBS 3rd Year MGMT TU.

TRIBHUVAN UNIVERSITY (TU)

Fundamentals of Marketing
Subject Code: MKT-214
Year: III Year/MGMT
Program: BBS 4 Year Program
Level: Bachelor
Year: 2080-2024
Full Marks: 100
Time: 3 hrs.
Candidates are required to give their answers in their own words as far as practicable. The figures in the margin indicate full marks.

Also Check (Solution):

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✅ BBS 3rd Year 2080-2024 Exam Question Papers:

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Fundamentals of Marketing (MKT-214) | Question Paper 2080 | BBS 3rd Year | MGMT - TU.

✅ BBS 2nd Year 2080-2024 Exam Question Papers:

Business Communication (MGT-205) | Question Paper 2080-2024 | BBS 2nd Year | MGMT - TU.

Cost and Management Accounting (MGT-212) | Question Paper 2080-2024 | BBS 2nd Year | MGMT - TU.

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✅ BBS 1st Year 2080-2024 Exam Question Papers:

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Business Statistics (MGT-202) | Question Paper 2081-2025 | BBS 1st Year | MGMT - TU.

Financial Accounting and Analysis (MGT-211) | Question Paper 2081-2025 | BBS 1st Year | MGMT - TU.

Microeconomics for Business (MGT-207) | Question Paper 2081-2025 | BBS 1st Year | MGMT - TU.

Principles of Management (MGT-213) | Question Paper 2081-2025 | BBS 1st Year | MGMT - TU.

Group "A"

Brief Answer Questions:  [10x2=20]

Attempt ALL Questions:

1. What is marketing?

2. Give the meaning of customer satisfaction.

3. Point out any five areas of marketing research.

4. What are the components of macro environment?

5. Give the meaning of e-procurement.

6. What is concentrated marketing?

7. List out the various levels of product.

8. What is new product?

9. What are the external factors affecting pricing?

10. Point out any four tools of consumer promotion.

Group "B"

Descriptive Answer Questions:  [5x10=50]

Attempt any TWO Questions:

11. Customer relationship management is perhaps the most important concept of modern marketing. Elaborate. [10]

12. Describe the components of distribution mix under marketing mix. [10]

13. Describe the consumer buying decision process. [10]

14. Explain the bases for segmenting international market. [10]

15. Who is wholesaler? What are its types? Explain. [4+6]

16. What is advertising? Why is advertising used by marketers? [4+6]

Group "C"

Analytical Answer Questions:  [2x15=30]

Attempt any FIVE Questions:

17. Define marketing information and explain the components of marketing information system. [5+10]

18. What is product line? Discuss the product line strategies in the context of a consumer product. [5+10]

19. Give the concept of market logistics and describe the various components of market linguistics. [5+10]

Fundamentals of Marketing (MKT-214) Question Paper 2080 BBS 3rd Year mgmt TU.

Download MKT-214 Fundamentals of Marketing question paper (2080–2024) for BBS 3rd Year (4-Year Program) under Tribhuvan University (TU).

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DR Gurung
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