Customer Relationship Management (MKT-251) | Question Paper 2081 | BBS 4th Year | MGMT - TU

customer relationship management mkt-251 question paper 2081 bbs 4th year mgmt tu
DR Gurung

Customer-Relationship-Management-MKT-251-Question-Paper-2081-BBS-4th-Year-MGMT-TU

Are you preparing for the Customer Relationship Management (MKT-251) Question Paper 2081 for the BBS 4th Year (4 Years Program) under Tribhuvan University (MGMT - TU)? This course focuses on the strategic and practical aspects of managing customer relationships to enhance business performance. The MKT-251 question paper - Customer Relationship Management (MKT-251) Question Paper 2081 BBS 4th Year MGMT - TU covers vital topics such as customer retention, CRM technology, customer lifecycle management, and customer value. Practicing previous year’s question papers like the 2081 set helps BBS students better understand exam patterns and focus areas within the CRM syllabus under the TU curriculum.

The BBS 4th Year (4 Yrs. Prog.) Customer Relationship Management (MKT-251) course is essential for management students at Tribhuvan University (MGMT - TU) aiming to specialize in marketing. The Question Paper - Customer Relationship Management (MKT-251) Question Paper 2081 BBS 4th Year MGMT - TU provides insight into real-world CRM applications, including relationship marketing strategies, customer segmentation, and loyalty programs. Reviewing the MKT-251 2081 question paper enables students to strengthen their theoretical knowledge and improve performance in final exams. Whether you're revising for TU’s BBS exams or seeking to understand CRM concepts deeply, this question paper is a valuable academic resource.

So, check and Download BBS 4th Year 2081 Customer Relationship Management Question Paper in PDF format.

Customer Relationship Management (MKT-251) Question Paper 2081 BBS 4th Year MGMT TU.

TRIBHUVAN UNIVERSITY (TU)

Customer Relationship Management
Subject Code: MKT-251
Year: IV Year/MGMT
Program: BBS 4 Year Program
Level: Bachelor
Year: 2081-2025
Full Marks: 100
Time: 3 hrs.
Candidates are required to give their answers in their own words as far as practicable. The figures in the margin indicate full marks.

✅ BBS 4th Year 2081-2025 Exam Question Papers:

Business Research Methods (MGT-221) | Question Paper 2081-2025 | BBS 4th Year | MGMT - TU.

Entrepreneurship (MGT-225) | Question Paper 2081-2025 | BBS 4th Year | MGMT - TU.

Fundamentals of Corporate Finance (FIN-250) | Question Paper 2081-2025 | BBS 4th Year | MGMT - TU.

Management of Financial Institutions (FIN-255) | Question Paper 2081-2025 | BBS 4th Year | MGMT - TU.
Fundamentals of Investment (FIN-253) | Question Paper 2081-2025 | BBS 4th Year | MGMT - TU

Fundamentals of Selling (MKT-250) | Question Paper 2081-2025 | BBS 4th Year | MGMT - TU.

Fundamentals of Selling (MKT-250) | Old Course | Question Paper 2081-2025 | BBS 4th Year | MGMT - TU.

 Advance Auditing (ACC-255) | Question Paper 2081 | BBS 4th Year | MGMT - TU.

Advanced Cost and Management Accounting (ACC-256) | Question Paper 2081 | BBS 4th Year | MGMT - TU.

Commercial Bank Management (FIN-251) | Question Paper 2081 | BBS 4th Year | MGMT - TU.

Customer Relationship Management (MKT-251) | Question Paper 2081 | BBS 4th Year | MGMT - TU.

✅ BBS 2nd Year 2081-2025 Exam Question Papers:

Business Communication (MGT-205) | Question Paper 2081-2025 | BBS 2nd Year | MGMT - TU.

Cost and Management Accounting (MGT-212) | Question Paper 2081-2025 | BBS 2nd Year | MGMT - TU.

Fundamentals and Financial Management (MGT-215) | Question Paper 2081-2025 | BBS 2nd Year | MGMT - TU.

Macroeconomics for Business (MGT-209) | Question Paper 2081-2025 | BBS 2nd Year | MGMT - TU.

✅ BBS 1st Year 2081-2025 Exam Question Papers:

Business English (MGT-201) | Question Paper 2081-2025 | BBS 1st Year | MGMT - TU.

Business Statistics (MGT-202) | Question Paper 2081-2025 | BBS 1st Year | MGMT - TU.

Financial Accounting and Analysis (MGT-211) | Question Paper 2081-2025 | BBS 1st Year | MGMT - TU.

Microeconomics for Business (MGT-207) | Question Paper 2081-2025 | BBS 1st Year | MGMT - TU.

Principles of Management (MGT-213) | Question Paper 2081-2025 | BBS 1st Year | MGMT - TU.

Group "A"

Brief Answer Questions:  [10x2=20]

Attempt ALL Questions:

1. Point out the types of customer relationship management.

2. Enlist the importance of building customer loyalty in marketing.

3. Make clear the concept of behavioral components of loyalty.

4. What are the reasons for measuring customer satisfaction?

5. Point out the costs of poor service and poor quality.

6. Give the meaning of marketing intelligence system.

7. What is customer life cycle?

8. Enlist the components of data warehouse.

9. Point out the reasons for lost customers.

10. What are the potential problems in implementing CRM in Nepal?

Group "B"

Descriptive Answer Questions:  [5x10=50]

Attempt any FIVE Questions:

11. What are the reasons for customer relationship management? Explain. [10]

12. Show your acquaintance with the terms "customer value and expectations." (5+5]

13. Give the meaning of customer loyalty. Explain the factors affecting customer loyalty. [4+6]

14. Make clear the concept of customer retention and explain its importance in modern marketing. [4+6]

15. Discuss the triangular relationships in customer satisfaction with examples. [10]

16. What is data warehousing? Discuss the steps in data warehousing. [4+6]

17. Discuss the customer relationship management practices in Nepalese enterprises with examples. [10]

Group "C"

Analytical Answer Questions:  [5x10=50]

Attempt any FIVE Questions:

18. What is customer relationship management? Discuss the value of CRM to the firms and to the customers. [5+10]

19. What is the customer satisfaction? Discuss the various tools and techniques of measuring customer satisfaction. [5+10]

20. Give the concept of implementing a CRM system. What are the considerations in CRM implementation? Explain. [5+10]

Customer Relationship Management (MKT-251) Question Paper 2081 BBS 4th Year mgmt TU.

Download MKT-251 Customer Relationship Management question paper (2081–2025) for BBS 4th Year (4-Year Program) under Tribhuvan University (TU).

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DR Gurung
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